What is RCS?
RCS is the evolution of traditional SMS with advanced multimedia communication features such as images, videos and action buttons. It is a multimedia messaging channel created by telecommunications operators and supported by Google.
As it is integrated into the cell phone's messaging application, it allows for a fluid and familiar experience when using it, with total security. The use of Smart Messaging, a modular multi-channel messaging platform for sending RCS, enables interactive communication with customers, through image carousels, interactive buttons and real-time responses. This takes interaction with the public to a whole new level!
Main characteristics of RCS messages
Security
The sender is verified by the operator, which eliminates the possibility of smishing.
Attractiveness
You can include a huge variety of multimedia content to transform the look of your messages.
Advanced measurement
Allows all user interactions to be recorded.
Integration
It can be integrated with any application such as wallet, maps, calendar, email, etc.
Native application
Works in the same inbox as SMS
Personalized branding
Improves your brand image
Sender verified
Safe and smishing-free
Advantages of using RCS messages
As well as being safer and more appealing, the use of RCS brings several associated advantages. The read rate of Smart Messaging is around 90%, exceeding that achieved by SMS or e-mail marketing. Find out more about each of the advantages:
Available for Android
Native application
Security and sender verification
Detailed metrics
Multimedia content
Verified and secure channel
Action buttons
Chat
Communication reports with RCS messages
The Smart Messaging platform allows you to better understand the performance of communication campaigns and optimize processes through detailed reports.
Complete platform administration
Marketing analysis
Processing and delivery times
Internal queue control
Comparing RCS messages with SMS
RCS and SMS use the same inbox on smartphones. The consents that exist for SMS are also valid for sending RCS. In addition, they have other features in common, such as the operator's service, in which the operator is responsible for verifying the veracity of the brand, approving the sending and checking each message. However, there are other points in which the use of RCS surpasses SMS:
1. Advanced features
RCS allows you to use a wider range of features, share multimedia content and interact with the message, while SMS is limited to plain text.
2. Secure experience
Unlike SMS, RCS guarantees that the sender is verified by the operator, ensuring greater security in conversations and interactions.
3. Audience interaction
RCS is designed to arouse interest and interaction with customers thanks to enriched communication features, whereas SMS is more passive and linear.
Technical features of our RCS platform
With multichannel capabilities, advanced integration and detailed reports, our solution offers everything you need to transform interaction with your customers and optimize your business processes. Find out all about the technical features and operation of this platform:
Scalability and high capacity
Redundant solution
Safety first
Personalization and segmentation
National and international shipments
Multichannel communication
Integration with other systems
Reports by interface or API
Best service
Wallet
Artificial Intelligence
Frequently Asked Questions about RCS
Does RCS replace SMS?
Is RCS safe?
How can I integrate RCS with my existing systems?
What are the costs associated with using RCS?
What kind of multimedia content can I send via RCS?
What are the privacy implications of using RCS?
What are the benefits of RCS compared to other communication channels such as email or SMS?
Can I use RCS for customer support?
How can I start using RCS messages in my company?